Such an image loading request contains the originating IP address and some identifier about the requesting application, the so-called user agent.įrom the IP address Mailbutler can further derive the recipient's geographical location and time zone. Consequently, the web server knows about each request to load and display an image. As the invisible tracking pixel is uniquely associated with your email, our web server can expect the email to have been opened, because only then the invisible tracking pixel image would have been requested.Įach time the tracking pixel is requested from our web server, Mailbutler stores the information about the image loading request, which logically can only originate from the recipient of your email. This loading of images means requesting the content of each image from the web server that stores the corresponding image. As soon as the recipient of your email opens the message in their email application, the application automatically loads all contained images – including our tracking pixel – to allow displaying them to the recipient. When sending a tracked email, an invisible image (a so-called tracking pixel) is inserted and sent together with your email. Impact of Mail Privacy Protection on our Tracking feature Recap: Inner workings of Mailbutler's Tracking featureĪs you might already know, Mailbutler brings Tracking as one of its email-enhancing features to your favorite email application. ![]() Mailbutler is still able to provide email tracking functionalities if the recipient is using Gmail as their preferred email application. Just for the record, Apple did not invent this mechanism: Google already implemented a very similar privacy protection strategy in Gmail a couple of years ago. The same holds for users who use an alternative email client, such as Gmail, Spark, AirMail, or others. Users who do not upgrade to the latest operating system versions do not benefit from Mail Privacy Protection. The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Quoting from Apple's press release from June 7, 2021: The feature is part of their own email client Mail and needs to be manually enabled by each user on first launch of the Mail app. In 2021, Apple introduces Mail Privacy Protection as part of their new operating system versions of iOS 15, iPadOS 15 and macOS 12 Monterey. In the remainder of this article, I am going to explain how Apple plans to protect its users from tracking their email reading behavior and what kind of effects their technical implementation of this method has on Mailbutler's Tracking feature. Moreover, it is very important to understand that whether Mail Privacy Protection is affecting you depends on your recipients' setup and not on yours. ![]() Before I dive deeper into how Apple's new Mail Privacy Protection impacts (or not) Mailbutler's Tracking feature, just rest assured: Mailbutler's tracking will continue to work – even with Mail Privacy Protection.
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